Media3 company representative made speech on "Media-Birja" information forum.
Owners and heads of Russian publishing houses and other mass media outlets discussed questions related with the purchase of assets, franchises and publishing licenses, and shared business development experience. Media3 holding found the meeting important and decided to participate in forum to depict trends and problems which can arise in assets evaluation process during business transactions basing on own experience.
Mikhail Tereschuk the Investment Manager made presentation under the title “What can attract investor and what can not”. In the presentation with the specific references he showed the difference in approach to sale object selecting of strategic investor (such as Media3 company) and the financial one. Mikhail Tereschuk paid special attention to question of future asset business index evaluation on the stage of negotiations.
“The interests of Buyers are different from the interests of Seller. The owner’s aim is to sell the optimistic forecasts, evaluating its asset by the upper bound index, minimizing the discounting factors and risks or not considering them at all. The Buyer is interested in assets, it’s called “as is…”, not regarding the “radiant future”, Mikhail Tereschuk said. He also shared Media3 company’s experience in achieving compromise solutions between the negotiation parties.
Media3 company Investment Manager covered questions of assets acquisition legal support and transaction structuring problems solution.
10.09.2008