10th June 2008

Russian Media3 holding implements innovation project - high technological basis will be established for its assets. The project first step is implementation of print and publishing “Prestige” system of “Atex” company (Great Britain). The system will consolidate editorials of “Argumenty i Fakty”, “Trud”, “Extra-M” and “Okruga” newspapers.

Print and publishing “Prestige” system was developed by “ATEX” company. The system allows efficiently organize content creation process and to distribute it using different information mediums, to plan editorial work and to accumulate all the necessary projects realization resources, to analyze editorial work. The system allows company management to follow the process of issues creation and to make prompt decisions in real time mode.

The agreement between Media3 holding and “Atex” company on software license purchase necessary for print and publishing “Prestige” system implementation in Russia was concluded in December 2007. As a result Media3 company printing offices first in Russia will start to use new generation print and publishing system making huge technological jump. “Prestige” print and publishing system is structural element of “MediaPark” project, located in “Lefort” business-center. This high-tech ground for various media content creation will be situated there”, Media3 company General director Alexander Strakhov said.

“Trud” newspaper managers and printing office stuff will be the first users of “Prestige” system information space. The system will be implemented there in 2008. “Argumenty i Fakty”, “Extra M” and “Okruga” newspapers including Media3 company Internet-projects will begin to use it in 2009. The control over editorial content of Moscow and regional printing offices will be maintained through it. Next step is to implement the efficient modern advertizing materials management technologies.

 “Prestige” print and publishing system will be implemented in cooperation with “Terem-Media” company – the exclusive partner of “ATEX” company and system integrator in Russian Federation and CIS countries.