6th October 2008

Media3 management company finished purchase transaction of Yekaterinburg free of charge advertising and informational newspaper “V kajdyi dom” (the meaning of name is “In each house”). Purchase transaction was made in ranks of “Extra M Media” publishing house. New operation management will be implemented there.

“V kajdyi dom” is one of the most popular free of charge publication of Yekaterinburg market. It was established in March 1998 as first full color advertising newspaper of the city. According to “National Readership Survey”, TNS Gallup Media, December 2007 – April 2008 quantity of semi-annual readers reached 251.7 thousand people. The newspaper covers 62% of city mail boxes and distributed in highest paying capacity districts. Before the purchase owner of “V kajdyi dom” newspaper was “InterMediaGroup” publishing house.
“Media3 is company with vast experience and serious expertise in the field of central free of charge newspapers development. Our company management considers this market sector potential. For instance Europe free of charge newspapers print run long time ago exceeded print run of paid well-known brands. I would also like to mention that Yekaterinburg asset purchase makes economic sense. Yekaterinburg media development and advertising market level is on the third place after Moscow and St. Petersburg”, Media3 closed joint-stock company General director Alexander Strakhov said.